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Collette McCrarren  |  Founder of bodiBase


Before embarking on this project, I was a dental technician, a bit of a leap to underwear designer I know! But I was used to testing different materials and solving aesthetic problems, so I decided I would use these skills to take on a new challenge.


The idea for bodiBase came from my own personal frustrations with inadequate underwear. I was fed up constantly tugging at my leggings or exercise shorts, and it was making me feel paranoid, insecure and uncomfortable. Surely other women felt this way too? I tried to find other products that claim to solve this problem but they just weren’t any good, so I decided to do something about it.


Working closely with De Montfort University in Leicester we investigated researched and tested all types of designs and fabrics then eureka! bodiBase was born!